Resources
Brand Kit
The official SIGNS visual identity. Use these assets and guidelines when creating content, graphics, or anything representing the SIGNS Club brand.
Wordmark
The SIGNS wordmark is set in Playfair Display, font-weight light (300), with tight letter spacing. Always use the wordmark as-is. Do not distort, recolor, or apply effects.
Taglines
There will be SIGNS.
Primary tagline
Proof of alignment.
Secondary
The club for the quiet elites.
Descriptor
Conviction doesn't shout. It executes.
Motto
Color Palette
Onyx Black
Background#0A0A0A·hsl(0 0% 4%)Marble White
Foreground#FAFAFA·hsl(0 0% 98%)Champagne Gold
Primary Accent#E8C55A·hsl(43 85% 70%)Matte Silver
Secondary#383D45·hsl(210 8% 25%)Royal Amber
Accent (Sparingly)#F5A623·hsl(35 95% 58%)Deep Smoke
Cards / UI#0F0F0F·hsl(0 0% 6%)Typography
Display / Headlines
Playfair Display
The Quiet Elite
There will be SIGNS
Conviction doesn't shout.
Used for all headings, the wordmark, and display text. Weights: Light (300) for display, Medium (500) for subheadings.
Body / UI
Inter
We move with conviction and build with precision.
Access is earned through alignment, not noise. Hold the signal.
Token-gated members portal · Solana blockchain · Raydium liquidity
Used for all body copy, UI labels, and captions. Weights: Regular (400) for body, Medium (500) for labels, Semibold (600) for emphasis.
Voice & Tone
Do
- ✓Speak with quiet confidence
- ✓Keep copy precise and intentional
- ✓Reference wealth, discipline, and alignment
- ✓Use the SIGNS name in ALL CAPS
- ✓Write in present tense where possible
Don't
- ✗ Use hype language (moon, ape, WAGMI)
- ✗ Write the name as "Signs" or "signs"
- ✗ Use exclamation marks excessively
- ✗ Make financial promises or guarantees
- ✗ Use emojis in formal communications
Usage Guidelines
The SIGNS brand identity is not available for commercial use by third parties without explicit written permission. Community members may use the wordmark and taglines for non-commercial fan content (social posts, community art) provided the content is clearly attributed and does not misrepresent the project.
Any commercial use (merchandise, paid services, partner promotions) requires written approval from the SIGNS Club team. Contact us via the official Telegram or support channels.
The Champagne Gold primary color (#E8C55A) is reserved for brand accent use. Do not use it as a background fill or in ways that reduce readability.